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Articles Archive - 2007 Creating media savvy students: Media Awareness Network resources for educators and teacher-librarians Each month over half a million Internet users visit the Web site of the not-for-profit education organization Media Awareness Network (www.media-awareness.ca). The site, one of Canada’s largest education sites, draws users with its extensive offerings of free media education and Internet literacy resources for educators, teacher-librarians, parents, students and researchers. The resources, which are available in both English and French, include classroom lessons, educational games, research on Canadian students’ Internet use, professional development tools and background information on a variety of media issues. Classroom resources are easily accessible through the Lesson Library
in the For Teachers section. The library features over 300, copyright-cleared,
K-12 lessons and activities linked by provincial curriculum outcomes.
A user-friendly interface allows educators to search these resources by
grade and topic. Advertising and Marketing: Alcohol Among the resources that address alcohol marketing is The Target Is You! Program, a series of lessons designed to help students explore the messages and techniques of alcohol marketing aimed at youth. The series gives educators a powerful tool to increase young people’s understanding of alcohol marketing strategies in magazines, on billboards, television, the Web and during sports events. Lesson: The Target Is You! interactive quiz http://www.media-awareness.ca/english/games/alcohol_quiz/index.cfm Advertising and Marketing: Food The lessons on food advertising and marketing take a close look at how
companies make food products attractive to consumers through the use of
food stylists and the design of the packaging. There are also lessons
that encourage kids to think about the nutritional value of advertised
foods, where snacks can fit into a healthy diet and how marketing can
affect their food choices. Advertising and Marketing: General The Lesson Library contains over 26 general resources on advertising and marketing. These resources provide opportunities for students to deconstruct and address the messages presented in advertising, to analyse marketing techniques and to think about the impact of brand culture. Lesson: Marketing to Teens http://www.media-awareness.ca/english/resources/educational/lessons/secondary/advertising_marketing/mtt_introduction.cfm Advertising and Marketing: Tobacco The tobacco advertising lessons explore the marketing techniques used by the industry, the physical and social effects of smoking and the role of social activists in focusing media attention on the risks of smoking. Lesson: Thinking Like a Tobacco Company http://www.media-awareness.ca/english/resources/educational/lessons/elementary/tobacco/think_like_tobacco_ele.cfm Body Image The lessons on body image encourage students to reflect on media messages
about thinness, dieting and beauty, and to understand the role media play
in perpetrating gender stereotypes. Broadcast News Lessons on broadcast news teach students how to deconstruct news in order to understand the commercial and ethical issues surrounding the industry, how bias or slant can occur in reporting and how broadcast news differs from print journalism. Lesson: How to Analyse the News http://www.media-awareness.ca/english/resources/educational/lessons/secondary/broadcast_news/how_to_analyze_news_lesson.cfm Consumerism Resources on consumerism include teachable moments on Buy Nothing Day and Earth Day, lessons addressing issues related to mass consumerism and the role of media in influencing attitudes and perceptions about global development issues. Lesson: Hype http://www.media-awareness.ca/english/resources/educational/lessons/secondary/advertising_marketing/hype.cfm Crime The crime resources compare life-crime with how it is reflected in the media. Students examine how law enforcement is portrayed in films and on television and they explore the ethical issues surrounding the reporting of crime and how stereotypes can impact real life attitudes and perceptions of crime. Lesson: Cops http://www.media-awareness.ca/english/resources/educational/lessons/secondary/crime/cinema_cops.cfm Diversity Portrayal Lessons on diversity portrayal allow students to explore the ways that ethnic and visible minorities are portrayed in media, how negative stereotypes can happen and the consequences of under-representation. Lesson: Ethnic and Visible Minorities in Entertainment Media http://www.media-awareness.ca/english/resources/educational/lessons/secondary/stereotyping/minorities_in_entertainment_lesson.cfm Ethics The resources in this section explore the ethical issues surrounding the construction of media, the implications of its messages and its perceived influence and impact on viewers. Lesson: The Anatomy of Cool http://www.media-awareness.ca/english/resources/educational/lessons/elementary/body_image/anatomy_of_cool.cfm Gender Portrayal The gender portrayal lessons provide opportunities for students to examine gender messages in the media and compare media depictions of males and females to people in real life. Lesson: Exposing Gender Stereotypes http://www.media-awareness.ca/english/resources/educational/lessons/secondary/gender_portrayal/exposing_gender.cfm Internet The Internet resources cover a wide range of topics including basic information
on how the Internet works, how students can deconstruct Web pages to authenticate
information and the challenges students can encounter online such as privacy
invasions, online marketing tactics and Web sites containing hateful content.
Movies Resources on the topic of movies include teachable moments on the Academy Awards and product placement in movies and lessons on film violence, classification systems and the hype surrounding blockbuster movies. Lesson: Movie Heroes and the Heroic Journey http://www.media-awareness.ca/english/resources/educational/lessons/secondary/movies/movie_heroes_journey.cfm Music The music resources explore the role of music to popular culture. Students examine the media conventions and techniques used in music production (including video and CD covers) and the controversy surrounding file-sharing music files on the Internet. Lesson: Popular Music and Music Videos http://www.media-awareness.ca/english/resources/educational/lessons/secondary/popular_culture/pop_culture_popular_music.cfm Newspaper and Magazines Lessons on the topic of newspapers and magazines look at various issues
including elements on the front pages of newspapers, relevance of political
cartoons, implications of digital image manipulation technology, differences
between fact and opinion in newspaper articles and the role played by
news in the political process. Online Hate Resources on the topic of online hate provide opportunities for students to develop critical thinking skills to authenticate online information and recognize hatred and bias in online content. Students learn how hate groups are using the Net to target young people and they explore the inherent tension within democratic societies between freedom of expression and freedom from hate. Lesson: Allies and Aliens http://www.media-awareness.ca/english/games/allies_aliens/teachers.cfm Popular Culture Lessons in this section helps students address popular culture as a concept and explore its effect on their lives and the pressures they face to conform to its messages. Lesson: Defining Popular Culture http://www.media-awareness.ca/english/resources/educational/lessons/secondary/popular_culture/define_pop_culture.cfm Privacy The privacy lessons introduce students to a range of issues surrounding privacy in the electronic age, including ways in which commercial Web sites collect personal information from youth and what their privacy rights are as citizens and consumers. Lesson: Privacy in the Information Age http://www.media-awareness.ca/english/resources/educational/lessons/secondary/privacy/privacy_in_the_info_age.cfm Sports Lessons on the topic of sports address how media represents athletics and the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people. Lesson: Favourite Sports and Athletes: An Introduction to Sports Media http://www.media-awareness.ca/english/resources/educational/lessons/elementary/violence/fav_sports_and_athletes.cfm Stereotyping The 25 resources on the topic of stereotyping address the under-representation,
mis-representation and negative portrayal of certain members of society
in the media. Students learn about the messages that media stereotypes
convey by examining gender portrayals, ethnic representations and portrayals
of young people. TV and Radio Lessons on the topic of television and radio offer students the opportunity
to learn about the various techniques used by broadcasters to communicate
with audiences and how to analyse and assess messages. They will understand
the technical aspects of television, film and radio production and how
production decisions impact meaning. The Global Citizen The global citizen resources explore how perceptions of world issues and international campaigns and events are shaped through media coverage, and how the Internet can be utilized to connect people and share information. Lesson: Buy Nothing Day teachable moment http://www.media-awareness.ca/english/resources/educational/teachable_moments/buy_nothing_day_TM.cfm Video Games The video games lessons offer students the opportunity to explore the issues surrounding video game violence, including: the debates about the influence of violent video games on young people, the connection between violent video games and stimulus addiction and the classification systems that govern video and computer games. Lesson: Killer Games http://www.media-awareness.ca/english/resources/educational/lessons/elementary/video_games/killer_games.cfm Violence The resources in this section explore the subject of violence as it appears in television, music, films and video games. Students think about the different types of media violence they encounter and the absence, or unrealistic portrayal, of consequences to violence. Lesson: Facing TV Violence http://www.media-awareness.ca/english/resources/educational/lessons/elementary/violence/ftv_media_violence.cfm To browse for resources on any of the above topics, visit the Media Awareness Network’s Lesson Library at http://www.media-awareness.ca/english/teachers/index.cfm
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